List segments on the EleeN marketplace, or join collaborations as a partner. You set the price, the terms and who can use them, and nothing is copied out to EleeN or the buyer.
[ 01 / 06 ] Two ways to take part
Publish segments that buyers license and activate. They reach the buyer's ad platforms as hashed IDs.
Join collaborations that a brand or agency starts, and answer shared questions in aggregate. Your rows stay where they are.
[ 02 / 06 ] How listing works
Connect a source
A warehouse, cloud storage or files over SFTP, read in place in your environment.
Build an audience
Define the segment from your mapped attributes, and see its size as you build.
Set visibility and licence
Choose who can license it, and the price, permitted use cases and channels. EleeN reviews it before it goes live.
Approve buyers
Each request shows the buyer, its use cases and its channels. Nothing goes out without your approval.
Get paid
Billing follows each buyer's usage, and every activation is logged for you.
[ 03 / 06 ] Controls you keep
Activation-only licences
Buyers can activate a segment. Licences don't allow exporting, editing or relisting it.
Three levels of visibility
Make a segment open to anyone, approve each request, or share it only with named organisations.
Consent for shared audiences
An audience built with a partner can be listed only with that partner's consent, and revenue is split.
Every activation logged
See who activated what, on which channels, and when.
[ 04 / 06 ] Who buys
Buyers see each segment's activatable audience, after consent, and its typical match rates by platform, so they can judge the fit before they license.
Brands
Planning campaigns, and looking for audiences beyond their own customers.
Agencies
Building audiences for clients across sectors.
Retailers and media owners
Adding to the audiences their advertisers plan against.
[ 05 / 06 ] Requirements
You'll need
Talk to us
Tell us about your data, how it was collected and the consent you hold.
Verification
EleeN verifies your organisation and how your audience data was collected.
Review and go live
Each segment, its consent basis and its terms are reviewed before it's listed.
[ 06 / 06 ] FAQ
No. Nothing is copied out to EleeN or to the buyer. When a buyer activates a segment, its members reach the buyer's ad platform as hashed identifiers, with consent checked.
Billing follows each buyer's usage of a segment, at the price you set.
No. Licences are activation-only: segments can't be exported, edited or relisted.
Yes, with your partner's consent. Buyers see that the segment was built in a collaboration, and revenue is split between you.
Yes. Make a segment open to anyone, approve each request, or share it only with named organisations.
Get started
Tell us what data you hold and how its consent is recorded. We'll go through how listings, requests and licences would work for you.
What happens next
Try it
60of 60
Buyers who can activate
Example figures only.
