---
title: EleeN · Privacy-first data collaboration in Saudi Arabia
url: https://www.eleenai.com/en
language: en
description: Privacy-first data collaboration: identity resolution, clean rooms, a data marketplace and activation, built in Riyadh.
---

Privacy-first data collaboration

# Turn first-party data into ready‑to‑use ad segments

Find the customers you share with partners, reach them on the ad channels you already use and measure the results, without a single customer record changing hands.

[Book a call](https://www.eleenai.com/en/contact) · [Explore the platform](https://www.eleenai.com/en/platform)

- Certified by Saudi Data & AI Authority (SDAIA)
- Passed Data and Privacy Regulatory Sandbox
- Privacy proof of concept with SEHA Virtual Hospital

[ 01 / 11 ] Platform

## One platform, from customer data to campaign. Four capabilities that work alone or together.

- **EleeNID** — [01] — One ID for each customer across their emails, phone numbers and device IDs, built for Saudi data from the start.
- **Clean rooms** — [02] — A sealed space shared with one partner: you agree the questions up front, and both sides get aggregate answers like overlap and reach. Each side keeps its own records.
- **Marketplace** — [03] — License the audiences you don't have from verified Saudi data providers, without negotiating a contract with each one.
- **Activation** — [04] — Send audiences to the ad platforms you use, as hashed identifiers, with consent checked for each platform.

[ 02 / 11 ] Why now

## Data partnerships can't run on shared spreadsheets anymore. PDPL and tighter limits on tracking changed the rules.

One customer list, worked on with a partner in two ways: shared as a spreadsheet, or through EleeN

One customer list

emailmobile

n•••@mail.com05•• ••• 214

a•••@mail.com05•• ••• 087

k•••@mail.com05•• ••• 530

1,000,000 rows

Shared as a spreadsheet

1. **customers.xlsx** — Emailed as a file — Names, emails and mobile numbers leave your systems in one attachment.
2. **6 copies** — Copied to every inbox — Forwarded and saved along the thread, with no way to take it back.
3. **Audit log** — No entries — Nothing on record — No purpose stated, no consent noted, and no trail when a regulator asks.

With EleeN

1. **n•••@mail.com** — 9f2c…e41a — Hashed where it lives — Identifiers are hashed inside your own cloud before anything moves.
2. **You** — Partner — Matched in a clean room — Only the hashes meet your partner's, in a room you both agreed to.
3. **Shared customers** — 312,400 — Purpose agreed — Query approved — Counts out, every step logged — Both sides see counts, small groups are held back, and each approval and query is logged.

[ 03 / 11 ] Use cases

## Put first-party data to work. Four things teams do with EleeN, alone or with a partner.

1. **Find overlap** — See what you share with a partner. — Measure how many customers you have in common, and how they break down. Neither side learns who they are. — Clean rooms
2. **Build audiences** — Build audiences from combined signals. — Combine your first-party data with a partner's in a clean room to define segments neither of you could build alone, resolved to EleeNIDs and ready to activate once your partner approves. — Activation
3. **License data** — License audiences from Saudi providers. — Browse segments from verified providers on the marketplace, each with its terms and consent basis, and license the ones that fit your campaign. They activate without a list changing hands. — Marketplace
4. **Measure results** — Measure what campaigns change. — Match who saw a campaign with who bought, in a clean room, to see what it changed (the lift) and how many people it reached, in aggregate only. — Clean rooms

[ 04 / 11 ] Industries

## Every industry has partners worth matching with. One collaboration each could start with.

[BankingBank × retailer: reach card holders who shop with a partner.](https://www.eleenai.com/en/solutions/banking) · [TelecomTelco × brand: plan a campaign by region and device from aggregate counts.](https://www.eleenai.com/en/solutions/telecom) · [RetailRetailer × brand: offer retail media audiences and measure what they sell.](https://www.eleenai.com/en/solutions/retail) · [MediaPublisher × advertiser: find a brand's customers in your audience, in aggregate.](https://www.eleenai.com/en/solutions/media) · [HealthcareProvider × insurer: size shared populations for care programmes from aggregate counts.](https://www.eleenai.com/en/solutions/healthcare)

[ 05 / 11 ] The flow

## Watch an identifier become an audience. Five steps, from a row in your warehouse to a campaign.

1. **In your cloud** — Emails, phone numbers and device IDs, where they already live.
2. **Hashed in place** — Each identifier is hashed: scrambled one way into a code that can be matched but never read back.
3. **Resolved** — Hashes that belong to one person resolve into one EleeNID.
4. **Matched** — In a clean room your IDs meet a partner's. Only counts and breakdowns come out.
5. **Activated** — The audience reaches your ad platforms as hashed IDs they match on their side. No one receives a list.

1. **In your cloud** — Emails, phone numbers and device IDs, where they already live.
2. **Hashed in place** — Each identifier is hashed: scrambled one way into a code that can be matched but never read back.
3. **Resolved** — Hashes that belong to one person resolve into one EleeNID.
4. **Matched** — In a clean room your IDs meet a partner's. Only counts and breakdowns come out.
5. **Activated** — The audience reaches your ad platforms as hashed IDs they match on their side. No one receives a list.

[ 06 / 11 ] Integrations

## Works with the stack you already run. From your warehouse to your ad channels.

### Sources

Warehouses, cloud storage, files and CRMs, connected once by your data team.

- Snowflake
- BigQuery
- Databricks
- Amazon Redshift
- PostgreSQL
- Azure Blob Storage
- Salesforce
- MySQL
- Google Cloud Storage
- Amazon S3
- ClickHouse
- SQL Server
- HubSpot

### Destinations

Audiences go out as segments to the ad platforms you already use.

- Meta Ads
- Google Ads
- Snapchat Ads
- TikTok Ads
- LinkedIn Ads
- X Ads
- Display & Video 360

Also CSV over SFTP, Segment and Braze, and out to The Trade Desk and Amazon Ads.

[All integrations](https://www.eleenai.com/en/platform/integrations)

[ 07 / 11 ] Privacy by design

## Collaborate on insights, not data.

Every collaboration runs on terms both sides agree up front and neither can weaken, with its purpose, approvals and audit trail on record, as Saudi Arabia's Personal Data Protection Law (PDPL) expects.

[Visit the Trust center](https://www.eleenai.com/en/trust)

Your cloud and your partner's cloud are read in place, identifiers are hashed before they meet, only aggregates leave the clean room with small groups held back, and every step is written to an audit trail.

- **Read in place** — EleeN works on your data where it already lives. Nothing is copied out to EleeN.
- **Hashed identifiers** — Emails and phone numbers are hashed with SHA-256 before they're matched.
- **Aggregates only** — Partners see counts and breakdowns. Groups below your minimum size are held back, and every result says how many.
- **On the record** — Terms bind both sides and can only be tightened. Every question, run and export is logged, and the log is yours to export.

[ 08 / 11 ] For data providers

## Have audience data? Earn from it without moving it.

List segments on the marketplace or partner in clean rooms. You set the price, the terms and who can use them.

1. Publish a segment[01]
2. Approve each request[02]
3. Every activation logged[03]
4. Earn as it's used[04]

[How it works for providers](https://www.eleenai.com/en/data-providers)

[ 09 / 11 ] From Resources

## Start with the basics. Short explainers on clean rooms, identity and PDPL.

- [What is a data clean room?](https://www.eleenai.com/en/resources/what-is-a-data-clean-room) — Explainer — What a data clean room is, how two organisations use one to answer shared questions without seeing each other's records, and when to use one. — Read the article
- [What is identity resolution?](https://www.eleenai.com/en/resources/what-is-identity-resolution) — Explainer — What identity resolution is, how emails, phone numbers and device IDs resolve into one ID per person, and why it matters for data collaboration.
- [PDPL and data collaboration](https://www.eleenai.com/en/resources/pdpl-and-data-collaboration) — Regulation — How Saudi Arabia's Personal Data Protection Law shapes data collaboration: consent, purpose, records, and working with partners on aggregate answers.

[All resourcesEvery guide and explainer in one place.](https://www.eleenai.com/en/resources)

[ 10 / 11 ] FAQ

## What teams ask before they start. Short answers on data, privacy and pricing.

### Does our data leave our cloud?

No. EleeN reads your data where it already lives, and nothing is copied out to EleeN. Partners only ever see aggregate answers from a clean room.

### Is EleeN certified?

Yes. EleeN is certified by the Saudi Data & AI Authority (SDAIA) and passed its Data and Privacy Regulatory Sandbox.

### Which identifiers can we use?

Emails, phone numbers and device IDs. Your team maps the columns once, and columns you leave unmapped stay in your environment.

### What is an EleeNID?

One ID for one person, however many emails, numbers and devices they use. It's built for Saudi data from the start, and it's matched as a hash.

### How do audiences reach Meta or Google?

As hashed identifiers, sent to the platform's own audience tools (such as Meta Custom Audiences and Google Customer Match), with consent checked for each platform. The platform matches them on its side; no one receives a readable list.

### How is EleeN priced?

As an annual platform subscription, quoted in SAR and invoiced against your purchase order. The side that starts a collaboration pays; partners join free.

### What can we do with a licensed segment?

Activate it. A licensed segment goes to your channels through EleeN, and the provider keeps it fresh. It can't be exported, edited or relisted.

### How do we start?

With a call about the data you have and what you want from it. Your team then connects one source; you don't need a partner to begin.

Something else?

Ask the team directly.

[Book a call](https://www.eleenai.com/en/contact)

[ 11 / 11 ] Get started

## Bring your partners to your data, not your data to your partners.

Tell us about your data and the partners you want to work with, and we'll map out a first collaboration together.

[Book a call](https://www.eleenai.com/en/contact) · [Explore the platform](https://www.eleenai.com/en/platform)

What happens next

1. [01]A call about your data and goals
2. [02]Your team connects one source
3. [03]Start with an audience, the marketplace or a partner

## [Platform](https://www.eleenai.com/en/platform)

- [EleeNID](https://www.eleenai.com/en/platform/identity)
- [Clean rooms](https://www.eleenai.com/en/platform/clean-rooms)
- [Marketplace](https://www.eleenai.com/en/platform/marketplace)
- [Activation](https://www.eleenai.com/en/platform/activation)
- [Governance](https://www.eleenai.com/en/platform/governance)
- [Integrations](https://www.eleenai.com/en/platform/integrations)

## [Solutions](https://www.eleenai.com/en/solutions)

- [Banking](https://www.eleenai.com/en/solutions/banking)
- [Telecom](https://www.eleenai.com/en/solutions/telecom)
- [Retail](https://www.eleenai.com/en/solutions/retail)
- [Media](https://www.eleenai.com/en/solutions/media)
- [Healthcare](https://www.eleenai.com/en/solutions/healthcare)
- [Data providers](https://www.eleenai.com/en/data-providers)

## [Company](https://www.eleenai.com/en/company)

- [Resources](https://www.eleenai.com/en/resources)
- [Contact](https://www.eleenai.com/en/contact)

## Trust & legal

- [Trust center](https://www.eleenai.com/en/trust)
- [Privacy](https://www.eleenai.com/en/legal/privacy)
- [Terms](https://www.eleenai.com/en/legal/terms)

Data collaboration platform, Riyadh.

Al Olaya, King Fahd District, Riyadh 12271, Saudi Arabia

[contact@eleenai.com](mailto:contact@eleenai.com)

- [LinkedIn](https://www.linkedin.com/company/eleen/)
- [X](https://x.com/iEleeNai)

Start with a call

About your data and the partners you'd like to work with.

[Book a call](https://www.eleenai.com/en/contact)

- Certified bySaudi Data & AI Authority (SDAIA)
- PassedData and Privacy Regulatory Sandbox
- Privacy proof of concept withSEHA Virtual Hospital

© 2026 EleeN. All rights reserved.

## Structured data

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